Here are answers to some frequently asked questions about uSEM:
Q: How are the campaigns managed? Does the service provider use the client's Google Ads account?
A: To maintain a white-label service model for Umbrella Memberss, uSEM campaigns are managed through an agency partner's MCC (My Client Center) account held by the service provider. If an end client's existing Google Ads account is linked under this MCC, it can be managed. However, the uSEM team cannot directly link to an end client's account that isn't under their MCC, as this would compromise the white-label structure.
Q: Can uSEM run campaigns for a franchise client under the franchisor's main MCC account?
A: Yes, if the individual franchisee's Google Ads sub-account is properly linked under the agency partner's MCC account, it can be managed. The key is that management occurs via the partner MCC.
