Getting a client started with uSEM involves a clear, collaborative process designed for Umbrella Members success.
Steps for Umbrella Members:
Complete uSEM Training: Access the uSEM Training materials available in the training center. This covers the service details, benefits, and the specific steps for onboarding and selling uSEM effectively. The training includes necessary links and resources (like a PDF guide).
Submit Pre-Campaign Form: Before creating a formal proposal, fill out the uSEM pre-campaign submission form. This requires your agency details and information about the potential client. It's termed "potential client info" because this step serves as an initial alignment check. It allows the uSEM team to review the client's website/goals and confirm if a successful campaign is feasible, aligning on strategy and budget expectations early on.
Collaboration & Review: After submitting the pre-campaign form, expect an email response within 24-48 business hours. This email will contain initial recommendations from the uSEM team. Further discussion via email or phone calls may follow to refine the strategy, address potential challenges (budget, objections, site issues), and finalize an agreed-upon offer. This collaborative approach with PPC experts significantly increases the chances of closing the deal.
Formal Campaign Submission: Once the strategy and budget are agreed upon, formally submit the client's PPC campaign using the dedicated link provided in the training.
Time to Go Live:
After the formal campaign submission is approved, it typically takes a few days for the campaign to be fully set up and go live. The provider will contact you directly with specific timelines and details after submission.
Commitment Period & Campaign Duration:
Initial Commitment: There is a 90-day minimum commitment period required after the initial setup. This allows sufficient time for campaign optimization and initial results gathering.
Ongoing: After the initial 90 days, the service becomes month-to-month, offering flexibility for the client and Umbrella Members.
Campaign Length: The overall duration of a uSEM campaign is fully customizable based on the client's needs and goals, ranging from a single month (after the initial 90 days) to ongoing annual management.
