Sales Points:
When speaking with a customer / potential customer the following sales points are suggested.
Visibility Advantage: Your company appears before competitors in auto-complete—your keyword becomes a digital billboard.
Pre-Search Traffic: Capture user attention before they even reach the search results page.
Brand Boost on Bing: Looks like Bing is recommending your business—strong branding impact.
Google Statistic: 71% of users choose an auto-complete suggestion (Google data). (Note: While uSBO targets Bing/YouTube, this Google stat illustrates user behavior)
Enhanced Search Results: When selected, your auto-complete term leads to a results page dominated by your business.
Strong online presence (citations, GBP, Bing Places) enhances effectiveness.
Keyword Exclusivity: Once purchased, no competitor can buy the same phrase in your location.
Eye-catching business profiles with photos increase engagement.
Performance-Based Billing: After the initial reservation fee, you only pay once your keyword is live—no results, no charge.
Exclusive Access: This service is only available through Umbrella; we are the sole authorized resellers.
Trackable Results: Keyword performance is visible in your Google Analytics and Bing Webmaster Tools.
Sales Conversation Tips:
Ask the client which keywords they are currently paying for in PPC.
If they already pay for a keyword, show how Bing Autocomplete provides an additional, low-cost layer of brand visibility.
If they don’t, use volume data to justify why now is the time to secure those keywords before a competitor does.
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Sales Support:
A dedicated closing team can assist with your initial clients. Our closers can help you close your first client, and potentially a second if needed. The primary goal is for you to learn from these calls to close future clients independently. For sales assistance, you can schedule a consultation here: https://calendly.com/umbrella-local/digital-marketing-consultation-meeting
This sales support also extends to programs like uRank, uMNM, and uLSA.
Marketing Materials:
Q: Can I edit the provided marketing flyers?
A: Yes, the marketing collateral (like flyers) is editable. You can customize them to match your agency's branding. Check the Marketing section of the dashboard and Training -> Selling -> Marketing & Sales Collateral.