Core Value Proposition:
Pay-Per-Result: The service features a unique Pay-Per-Result model for Bing and YouTube autosuggestions. Businesses primarily pay only when their chosen keyword phrases appear in the targeted autosuggest list.
Strategic Positioning: Places the client's brand directly in the user's path as they are formulating their search.
Brand Awareness & Traffic: Aims to increase brand visibility and drive traffic by capturing users early in the search process. Approximately 71% of users click autocomplete terms, with 10-30% potentially taking further action (website visit, purchase).
Exclusivity: Once a specific keyword phrase + tag phrase combination is sold to a client, it becomes exclusive and unavailable to others.
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Methodology:
The process focuses on social influences and building social awareness to meet the algorithmic standards of Bing and YouTube's autosuggest features.
It employs white-hat methods only and does not involve black-hat or gray-hat techniques that could risk penalties. The methodology has been developed and refined since 2017 to work with algorithm changes.
No access to client website backend (WordPress/cPanel) is required as the work is done off-site.
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Character Limit:
Bing Ads has a strict 45-character limit, including spaces, tags, and all letters in the keyword phrase. For example, “Texas commercial plumber Tettelton plumbing LLC” is 47 characters and won’t show on Bing unless trimmed, usually by shortening the tag. You can still sell longer phrases, but the client should be aware that we may need to adjust them to meet this limit and achieve the desired results. To check character count, type the full phrase onto a blank Word page, then go to Review > Word Count to see the character total.
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How to Select the Best Keywords for Bing Autocomplete Campaigns:
Start with Microsoft Advertising Keyword Planner:
Use Bing’s built-in keyword tool (via Microsoft Ads) to identify high-volume, relevant search terms based on the client’s industry and location.
Prioritize local intent keywords tied to services (e.g., “Plumber Dallas”).
This tool closely reflects Bing's actual traffic and user behavior patterns.
Focus on Exact Match Keywords:
Avoid broad match types. Bing Autocomplete works best with exact match phrases.
Example: “Divorce Lawyer Seattle” and “Family Law Seattle” will perform differently and should be treated as separate, intentional targets.
Emphasize Keyword Exclusivity:
Each keyword purchased in Bing Autocomplete is exclusive to one business per city.
Once a client claims a keyword, competitors cannot buy that keyword for the same location.
Recommend securing multiple top keywords to block out competitors and dominate visibility.
Use Real Search Data in Sales:
Present the top 5 keywords by search volume during the sales call.
Let the client choose based on data—this builds urgency and gives them a sense of control.
Share metrics like monthly impressions and search trends to support decision-making.
Highlight Autocomplete as a Visibility Tool:
Bing Autocomplete acts like a digital billboard endorsed by Bing:
When a user types in a service, your client’s name appears in the suggestion drop-down.
This bypasses competitors entirely and drives highly qualified traffic.
Expand Beyond One City:
Present traffic volume for both the main city and the surrounding areas.
Larger businesses may want to dominate nearby cities or suburbs, creating a wider regional presence.
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Using Bing (Microsoft Advertising) for Keyword Research and Campaign Planning:
Account Setup:
Sign up at Microsoft Advertising (search “Bing Microsoft Advertising”).
Add a credit card; a small verification charge (~$0.05) may appear, but no billing occurs unless you run ads.
Using the Bing Keyword Planner:
Navigate to Tools > Keyword Planner.
Choose "Get search volume and trends" instead of finding new keyword ideas.
Input relevant keywords manually (e.g., “dentist Chicago”, “veneers Chicago”).
You can also upload a keyword file if previously created in Excel.
Keyword Strategy:
Focus on 3–6 strong, relevant keywords per client. This is not a broad ad campaign.
Keyword volume on Bing is typically lower than other platforms—this is expected.
The tool provides valuable search volume and trend data to support keyword selection.
Cost Efficiency:
Bing's cost-per-click (CPC) is generally lower than other platforms.
Even modest traffic from Bing can generate ROI before layering on additional channels.
Clients may see returns (e.g., 3X ROI) even before considering other ad platforms.
