Before a uRank campaign can be launched, a signed agreement is required between the agency and the client. This agreement ensures both parties understand the scope, pricing, and terms of the SEO service.
Key Components Included in the Agreement:
Service Description: Outlines the SEO services being delivered by the agency, as detailed in Appendix A.
Payment Terms: Defines how and when the client will be billed. The success fee is based on keyword rankings and is billed monthly.
Term: The agreement remains in effect for 12 months and can be cancelled with a 30-day notice.
Work Ownership: Clients retain ownership of all work delivered, while the agency retains ownership of internal methods and tools.
Limited Liability: Limits the agency’s liability to the total amount paid and clarifies that only SEO-related changes are covered.
Confidentiality: Protects proprietary and sensitive client data even after the contract ends.
Dispute Resolution: Any disputes must go to binding arbitration, typically governed by California law.
Appendix A of the agreement includes:
A list of selected keywords
The client’s website URL
The ranking-based pricing table
Maximum monthly cap
Monthly reporting terms
Payment method details
Important Notes:
The agreement is fully editable in format and style. You can change the design, add your logo, adjust colors, etc.
You must replace placeholders like Client Name, Client Address, Agency Name, and URL before sharing the agreement.
You do not need to edit the legal content unless you have legal counsel. Umbrella is not a law firm and cannot provide legal advice.
Can I customize the provided uRank agreement template?
Yes, the provided service agreement is a template. You can change the visual layout (text, sections, color, branding), but not the terms and conditions.
Note: Umbrella is not a law firm. It's recommended to have any legally binding documents reviewed by your own legal counsel.