Is GBP Optimization required?
Yes, Google Business Profile (GBP) optimization is required to launch a uMNM campaign. The cost is a $50 one-time wholesale fee. A well-optimized GBP is critical for the Signal Boost system to work effectively.
Is Website Optimization required?
Website optimization is optional but highly recommended for the best results. Google considers the website linked to the GBP. The wholesale cost is $150 (one-time), which includes the mandatory GBP optimization.
Why is optimization important if Signal Boost works externally?
Signal Boost sends ranking signals related to the GBP and website. If the GBP or website itself is poorly optimized, inaccurate, or inconsistent, Google may not respond effectively to those signals. Optimization ensures the foundational elements are strong.
What's included in GBP Optimization?
Refining all profile sections (description, categories, services, hours, photos, etc.), ensuring consistency, incorporating keywords naturally, and selecting the correct primary/secondary categories.
What's included in Website Optimization?
Improving on-page SEO factors: ensuring HTTPS, optimizing page titles/URLs with keywords, checking internal linking, adding keywords to content/H1/H2 tags, managing keyword density, and ensuring keyword consistency without over-optimization across multiple pages.
Do you need access to my website for uMNM or optimization?
For the core uMNM Signal Boost service: No, access is not needed. The system works externally.
For the optional Website Optimization service: Yes, the optimization team would need access (e.g., CMS login) to make the recommended on-page changes.
Can the client or I do the optimization ourselves?
Technically yes, but it's often complex. Without proper SEO knowledge, self-optimization might be done incorrectly and hinder results. It's generally recommended to use the professional optimization services ($50 for GBP, $150 for Website+GBP bundle) for efficiency and effectiveness.
What if the client already has SEO efforts?
Inform the client that the Website Optimization service might cause a temporary (1-2 week) dip in existing SEO rankings while Google re-crawls and processes the changes. This is normal and usually followed by improvement.
Does uMNM build backlinks on my website?
No, the uMNM service does not involve building backlinks directly to or on the client's website.
How do I submit optimization requests?
GBP optimization is included when adding the "Local Signal Boost" product. For Website Optimization, either select the $150 bundle during onboarding or request it later via the "Vendor Quotes" tab in the client's contact profile.
