Why is 7 the recommended number of keywords?
Focusing on 7 keywords allows for a concentrated effort aligned with the client's primary GMB category and core services. It maintains a natural profile for Google, avoids redundancy, and simplifies the offering.
Can I add more than 7 keywords?
No, the standard service package is fixed at 7 keywords to ensure optimal strategy and compliance.
Can keywords be changed? Is there a cost?
Yes, keywords can be rotated at no extra cost. Once a keyword achieves good ranking, you can swap it out for a new target keyword. This is done easily within the Signal Boost tool dashboard by removing the old keyword and adding the new one. The system will then start working on the new keyword.
How are keywords chosen? What's the best format?
Start with the client's main GMB category and variations. Include "near me" and city name variations. Also, check the client's website for important service keywords. A good format includes:
GBP Category (e.g., Roofer)
GBP Category + near me (e.g., Roofer near me)
GBP Category + City (e.g., Roofer Dallas)
Main Service Keyword (e.g., Roof repair)
Main Service Keyword + near me (e.g., Roof repair near me)
Main Service Keyword + City (e.g., Roof repair Dallas)
Another relevant service variation.
Ensure keywords exist on the client's website (ideally in page titles/URLs) for better results.
Can we target competitive or high-volume keywords?
Yes, provided they are relevant to the client's GMB category and business ecosystem. While the recommendation is often to start with a mix, including potentially easier wins, you can target more competitive terms. Just ensure the GBP and website are well-optimized for them.
Should I target keywords with lower scores?
Sometimes, yes. Even if a keyword has a moderate score, achieving Three-Pack visibility can significantly boost traffic. These might offer quicker ranking improvements while the system works on more competitive terms.
How is keyword search volume determined?
The search volume shown in the analysis tools is typically a monthly estimate provided by Google. Note that Google usually doesn't provide granular volume data per specific city or state, but rather broader regional or national estimates.
