What parts of the email can I customize?
You have control over:
Sender Name: The name displayed to the recipient (e.g., "Your Company" or "Marketing Team").
Email Design & Copy: You can design the email content, visuals, and text. You can do this yourself, use your own designers, or use the optional paid design service (50−100 wholesale).
Email Signature: You define the content of the signature block, including your business name, physical address (required for compliance), and contact details.
Landing Pages: You can use your own landing pages to direct traffic from email clicks, or use the optional paid landing page service
Can I add retargeting pixels (e.g., Facebook, Google)?
Yes, you can embed tracking pixels within the HTML of your emails. This is effective for building custom audiences for retargeting on platforms like Facebook based on email engagement.
Can I include videos in emails?
While you can technically embed video using HTML, it's not recommended as video playback isn't supported by all email clients. A best practice is to use an animated GIF that links to a landing page where the full video can be viewed.