4MThis article explains what email throttling is and why it's essential for your email campaigns. Learn how it helps you avoid spam filters and improve delivery rates to your recipients' inboxes when using workflows.
Why Throttling Matters: Email throttling is crucial because emails, unlike text messages, are often flagged as spam. Throttling ensures your emails bypass these filters.
The Main Benefit: By throttling your emails, you significantly reduce the chance of them landing in spam folders, increasing the likelihood they'll reach the recipient's inbox.
Key Elements of Email Throttling
Dive into the two core components of email throttling: the daily limit you set for emails and the system's built-in randomized delay between each email sent. Both work together to make your email activity look natural, not automated.
Set Your Daily Email Limit:
Decide how many emails one mailbox can send per day.
Pro Tip: Even if your email provider allows more, try to keep it under 100 emails per mailbox per day. Going over this increases the risk of your emails being marked as spam. Common safe limits are 25, 40, 50, 60, 75, or 100.
Understand the Randomized Email Buffer:
Our system automatically adds a random delay of 2 to 3 minutes between each email.
Why this helps: This varied timing (e.g., 2 minutes 1 second, 2 minutes 49 seconds, or 3 minutes) makes your sending pattern seem more human.
Avoid Spam Filters: Without this buffer, sending many emails all at once—even if it's within your daily limit—can get you flagged as a "mass mailer," leading to poor inbox delivery.
Warming Up a New Email Mailbox
Learn how to gradually increase the sending volume from a new email mailbox. This "warm-up" process builds a positive sending reputation, which is key for consistent email delivery.
Start Small (Week 1): For a brand new mailbox, begin by sending about 20 emails per day for the first week. This gets your mailbox warmed up.
Increase Gradually (Week 2): In the second week, bump up your daily sending to 30 emails.
Continue Increasing (Week 3): For the third week, you can go up to 40 emails per day.
Find Your Sweet Spot: After the initial warm-up, aim to keep your daily sending around 50 emails per day per mailbox.
Don't Overdo It: Generally, try not to exceed 70-75 emails per day per mailbox to maintain good deliverability.
Leverage Multiple Mailboxes: Remember, you'll soon be able to add more mailboxes to reach a larger audience while keeping individual mailbox limits in check.
Save Your Settings: Always remember to save your throttling settings once you've configured them to ensure they take effect in your workflows.
