UFB 2.0 supports three distinct campaign types, each designed to achieve specific marketing goals:
1. Cross-Channel Awareness Campaigns:
Goal: To build brand recognition and increase visibility across a wide audience.
How they work: Your ads are displayed across multiple platforms, including:
Facebook: Reaching users on the world's largest social media platform.
Instagram: Engaging a visually-oriented audience.
Google Display Network (GDN): Showing ads on a vast network of websites and apps.
Key Benefit: Maximizes impressions, ensuring your brand is seen by a large number of potential customers.
Guaranteed Metric: Minimum impressions.
2. Traffic Campaigns:
Goal: To drive clicks and direct users to your website or specific landing pages.
How they work: These are multi-platform campaigns that target users actively searching for keywords or services related to your offerings on Google Search, Facebook, and Instagram.
Key Benefit: Attracts users with a high intent to learn more or take action.
Guaranteed Metric: Minimum impressions.
3. Lead Campaigns:
Goal: To capture valuable user information (leads) directly through ad forms on Facebook.
How they work: Facebook Lead Ads allow users to submit their contact details without leaving the Facebook platform.
Key Benefit: Streamlines the lead generation process and makes it easy for potential customers to express interest.
Integration: Seamlessly integrates with Customer Relationship Management (CRM) systems like HubSpot or Zoho for automated follow-ups.
Estimated Results: You can view estimated leads during campaign setup.
How does UFB 2.0 measure results?
Each UFB 2.0 campaign type comes with specific, guaranteed minimum performance metrics:
Awareness Campaigns: Guaranteed minimum number of impressions.
Traffic Campaigns: Guaranteed minimum number of clicks.
Lead Campaigns: Estimated number of leads.
These guarantees provide a baseline assurance and help demonstrate ROI potential.
Can I customize my UFB 2.0 campaigns?
Yes, customization is discussed during onboarding. You provide input on:
Targeting: Parameters like location, age range, interests, demographics, etc.
Ad Copy: The messaging and text used in your ads.
Visuals: The images or videos representing the brand.
Platform Selection (within campaign type constraints): Discuss options with the fulfillment team based on strategy (e.g., emphasis across Facebook, Instagram, Google Display for Awareness).
To access your campaign from the Umbrella dashboard, please follow the steps below:
Navigate to the “Contacts” section from the main menu of your Umbrella dashboard.
Locate and select the contact associated with the campaign.
Under the “Products” section, click on “FB Google and PPL Ads.”
Click “Log In” to access the Media-Results platform.
Once inside the Media-Results dashboard, click on the “Campaigns” tab located in the top menu.
From there, you can open and manage the settings for the specific campaign.
