Analytics

The Analytics section gives you a clear view of how your chatbot is performing—from visitor engagement to lead generation and automation efficiency. This data helps you fine-tune your bot to maximize conversions.

Engagement tab

This is your main dashboard for traffic and lead performance. Key metrics include:

• Visitors – Total number of people who visited your site

• Conversations – How many engaged with the chatbot

• Leads – How many submitted contact details

Key charts:

• Engagement Volume – Daily breakdown of visitors, conversations, and leads

• Conversation vs. Lead – Measures how well conversations are converting

• Leads Hour Wise – Heatmap of what times generate the most leads

Tip: If your lead conversion rate is below 5%, it may be time to adjust your opening message or lead capture flow.

Automation tab

This tab measures how effective your chatbot is without human help. Metrics include:

• Automated Messages % – Percentage of chats handled fully by the bot

• Average Engagement Length – Time users spend interacting with the bot

• FAQ Performance:

  • Answered – Bot responded correctly

  • Skipped – Bot didn’t understand the question

  • Transferred – Bot escalated the chat to a human

High skip or transfer rates usually mean your FAQs need updating or retraining.

By monitoring these tabs regularly, you’ll be able to detect weak spots, improve conversation flows, and boost your conversion performance over time.