The Analytics section gives you a clear view of how your chatbot is performing—from visitor engagement to lead generation and automation efficiency. This data helps you fine-tune your bot to maximize conversions.
Engagement tab
This is your main dashboard for traffic and lead performance. Key metrics include:
Visitors – Total number of people who visited your site
Conversations – How many engaged with the chatbot
Leads – How many submitted contact details
Key charts:
Engagement Volume – Daily breakdown of visitors, conversations, and leads
Conversation vs. Lead – Measures how well conversations are converting
Leads Hour Wise – Heatmap of what times generate the most leads
Tip: If your lead conversion rate is below 5%, it may be time to adjust your opening message or lead capture flow.
Automation tab
This tab measures how effective your chatbot is without human help. Metrics include:
Automated Messages % – Percentage of chats handled fully by the bot
Average Engagement Length – Time users spend interacting with the bot
FAQ Performance:
Answered – Bot responded correctly
Skipped – Bot didn’t understand the question
Transferred – Bot escalated the chat to a human
High skip or transfer rates usually mean your FAQs need updating or retraining.
By monitoring these tabs regularly, you’ll be able to detect weak spots, improve conversation flows, and boost your conversion performance over time.