SPO is positioned as an irresistible, low-risk, high-profit solution. The sales strategy centers on identifying ideal clients and leveraging specific messaging tactics.
Ideal Client Profiles ("Low-Hanging Fruit")
Businesses already running PPC ads:
These are easy to identify through sponsored listings. Since they already understand the value of search traffic, they’re more likely to respond to a cost-effective, performance-based alternative—especially in high-cost sectors like legal, insurance, and healthcare.
Businesses ranking on page one or two of organic search:
These companies are already invested in visibility and are strong candidates for additional high-intent traffic solutions.
Businesses not using PPC or SEO:
Although less advanced, these clients can still be a great fit due to SPO’s low-risk, results-driven model.
Outreach Channels
Email: Use prebuilt, structured campaigns for efficient outreach.
Text Messaging: Adapt available scripts for quick, direct engagement.
Social Media: Leverage platforms like Facebook and LinkedIn (ideal for reaching enterprise prospects) with concise, direct messaging.
Automated Tools: Platforms like uBOS allow for daily outreach at scale.
Manual Outreach: Personalized emails or calls based on research can be very effective.
Networking: Tap into your existing contacts and past clients to generate warm leads.
Cold Calling: Still valuable in certain markets, especially when paired with strong messaging.
Messaging Funnels
PPC-Focused Funnel:
Highlight the comparative value—SPO delivers 5x to 50x better results than PPC, with no setup fees, fast onboarding, exclusivity, and payment based on results. Subject lines should emphasize savings or use the prospect’s or a competitor’s name. Follow-up emails formatted as “forwarded” can boost response rates.
Non-PPC Funnel:
Position SPO as a low-cost way to access high-intent search traffic. Focus on the pay-per-result structure, no upfront costs, optional testing budgets, and proprietary tech. Comparisons to PPC may be mentioned but are not the primary hook.
FOMO (Fear of Missing Out): The exclusivity of search terms makes FOMO a powerful motivator. For non-responsive leads, follow-up messages can warn that exclusive terms will be offered to a named competitor if no action is taken within 24 hours. This is a legitimate claim, as each term is sold to only one business.
Offer Positioning: The program is framed as a results-guarantee (i.e., paid clicks), not a conventional SEO service. This resonates strongly with business owners focused on ROI. Benefits like brand authority, prominent autocomplete visibility, and control of the resulting SERP—though not explicitly billed—offer substantial value. The exclusivity model further strengthens sales leverage.
SPO is positioned as a highly compelling and low-risk opportunity for businesses that are actively seeking effective and affordable search-based traffic.
Guaranteed Results: Clients are only charged for actual clicks to the website. This ensures a low-risk, performance-based advertising model.
No Setup Fee: The elimination of any setup cost removes a major barrier to entry, increasing conversion rates during the sales process.
Exclusive Terms: Each set of search terms is exclusively assigned to one business during the campaign period, preventing competitors from using them. This exclusivity creates urgency and provides a strong sales incentive.
Dominant Visibility: Clients gain 100% exposure in autocomplete suggestions (Search Box Takeover) and control of the resulting search engine page when the term is clicked (Result Page Takeover), greatly enhancing visibility and brand authority.
Search Engine Endorsement Effect: The appearance of a business in autocomplete suggestions gives the impression of endorsement by the search engine itself, leading to increased trust and higher conversion rates.
High-Intent Traffic: Traffic originates from users who are actively searching for relevant products or services, increasing the likelihood of lead generation and sales conversion.
Cost-Effectiveness: The cost per SPO click is often dramatically lower—sometimes 5x to 50x cheaper—than traditional PPC. Clients receive thousands of brand impressions for free and only pay when someone clicks.
Dependability: Unlike previous models reliant on search engine algorithms (e.g., SBO), SPO operates on a pay-per-result basis and uses multiple platforms to ensure stable performance and avoid single-source dependencies.
Scalability: Clients can begin with smaller click volumes to test performance and scale up as they see results. This allows Umbrella Members to grow accounts over time and generate higher monthly revenue.
Door Opener: SPO provides a simple, low-risk starting point for acquiring new clients and opens the door to selling additional services and building long-term value.
