Black-hat techniques in the SEO world typically would comprise of doing some, or all, of the following:
Buying backlinks
Stuffing website pages with links or keywords
Hidden links or text on webpages
Plagiarizing content or having duplicate content
Cloaking, doorway pages
None of this has anything to do with what Google and Bing suggest in the search box, so our SBO methods cannot include any of these techniques, SBO doesn’t touch the client’s website.
At the beginning we understood that Google, and most likely Bing, were interested in providing the best user experience, and utilized user trends, navigational searches, and social engagement to determine what to rank and what to suggest.
Initially, we did some simple tests such as inputting a local keyword phrase into Google’s keyword tool and seeing the results of how often that term was searched, then we would do the search in Google: the results were different. The results in the autocomplete didn’t match the sorted list of phrases in the keyword too, so, we realized that the phrases that were suggested by Google and Bing while someone searches, is not just a mathematical results page, but rather a result influenced by trends and other indicators.
Therefore, our methods encourage Google to understand that the change in the suggestion, in relation to a keyword phrase, is what consumers seek. It is done through social influencing, not bot actions nor black hat methods. It is similar to how Google and Bing suggestions are quickly revised due to world news events.
What we do is pursuant to Google and Bings approved activity
It’s true we can’t explain the exact approach, at the end of the day there are proprietary methods used in all industries, these are kept confidential so as to not influence competitors in the marketplace. It’s well known that in the future others may figure them out, but until then, our proprietary methods will remain confidential.