Top Real Estate on Google: LSAs appear above PPC ads, maps, and organic listings—prime visibility for local businesses.
Pay-Per-Lead Model: Unlike PPC, you only pay for actual leads (calls/messages), not clicks. This ensures higher ROI
.
Trusted Google Badges:
Google Guaranteed for home services (e.g., plumbers, locksmiths).
Google Screened for professional services (e.g., lawyers, realtors).
License Verified for healthcare providers (e.g., dentists, chiropractors).
Extensive Industry Coverage: LSAs are available across many categories:
Home Services: contractors, cleaners, junk removal, etc.
Professional Services: legal, financial, real estate.
Healthcare: primary care, therapy, dermatology.
Education: tutoring, driving, beauty, language schools.
Care & Wellness: child care, pet care, yoga, weight loss.
Cost Transparency: You can find average cost per call by ZIP code and industry via the LSA website’s pricing tool
High-Quality Leads: Leads come via direct phone calls, not just web forms or clicks.
Quick Setup for Clients:
Fill out an onboarding form with business details.
Submit insurance and licenses (as required by Google).
Upload business photos and information (or have the team handle it).
Onboarding Support:
Full setup or optimization of existing LSAs.
Background checks facilitated (if required by Google).
Assistance with billing setup and dashboard access.
Google Dashboard Access:
Every client receives a Google dashboard for their LSA account.
Includes features to manage business bio, job types, service areas, and profile details.
Service Customization:
Clients can select which services to advertise (e.g., HVAC companies can opt to only show for installations, not repairs).
FAQs
Q: How can I identify potential clients for uLSA?
A: Look for local service businesses struggling to gain visibility in Google searches, especially those in underrepresented industries on LSA or those not yet leveraging this powerful ad platform. These businesses are prime candidates.
Q: What's the strategy for approaching new businesses not using uLSA yet?
A: Focus on industries and niches that have less LSA representation. Educate them on the benefits of top placement, Google endorsement, and the pay-per-lead model. Creating a network of providers in underserved areas can expand the service's reach.
Q: How can I get sales done for me for uLSA?
A: Umbrella offers sales support. Once you've generated interest from a prospect, you can schedule a three-way consultation call with our dedicated sales team using the provided link: https://calendly.com/umbrella-local/digital-marketing-consultation-meeting
