Q: Do clients pay members directly for the LSA profile setup and qualifying leads from Google?
A: Clients pay Google directly for the qualifying leads (cost-per-lead). The payment made to the member (and subsequently the wholesale cost to Umbrella) is for the uLSA management service, which includes profile setup, ongoing optimization, call handling, dispute/rating management, etc.
Q: How do I set up billing for LSA leads with Google?
A: During the onboarding process, the client's credit card information will be securely added to their Google LSA account. This card will be charged by Google for the leads generated.
Q: Is a Google Business Profile (GBP) necessary for LSAs?
A: No, a GBP is not strictly required to run LSAs. However, it is highly advantageous to have one and link it to your LSA profile. Doing so allows your LSA to pull in existing reviews from your GBP, which builds credibility.
Q: How does the uLSA service help clients who need more reviews?
A: The uLSA service actively supports clients in generating more reviews. You can request reviews from customers directly through the LSA system, and these are considered "Google Verified Reviews," which can significantly enhance your ad's reputation and performance. Our team can guide clients on strategies for this.
Q: What kind of reports can I expect each month from the uLSA service?
A: Clients receive comprehensive monthly reports detailing their LSA performance. These reports typically include insights into call data, number of leads, ad spend, cost per lead, dispute/rating resolutions and credits (where applicable), and ad quality scores, offering a clear understanding of the service's impact. You can also access real-time data in your Google LSA dashboard.
Q: How can I calculate the cost per lead from LSAs?
A: Google's LSA dashboard provides this data. Additionally, you can use Google's LSA cost estimation tool (mentioned in the Pricing section) to get an idea of potential costs before starting
Q: Is the lead dispute feature available everywhere?
A: The ability to directly dispute unqualified leads for potential cost recovery is primarily robust and explicitly mentioned as valid for the USA and Canada. While call rating systems are evolving elsewhere, this direct dispute/credit mechanism is most established in these regions.
Q: What other value does the uLSA service offer beyond just leads?
A: Beyond lead generation, the uLSA service includes monitoring clients' local rankings, providing valuable analytics, actively assisting with review generation, and saving clients time and money through expert campaign management and lead qualification.
Q: Is there an option to customize the digital invoice for the uLSA service?
A: Yes, Umbrella Members can personalize their digital invoices with their logo and contact details in their account settings under "invoice design."
Q: What are the cancellation terms for uLSA?
A: The client can typically terminate the uLSA management service agreement with a 30-day notice. There are no long-term contracts with Google for the LSA platform itself; those ads can be paused or stopped at any time.
Q: How do I access uLSA training?
A: Log in to your Umbrella account and navigate to the training section/center. If modules aren't visible, click the "Refresh Training" button. If issues persist, contact our support team by submitting a ticket through the Help widget located in the bottom right of the Umbrella dashboard.
Google Services Information
Q: What if my client has tried the Google Guarantee/Screened process before?
A: You'll need to indicate this on the form. If they were accepted but aren't seeing results, this information is important for our team to know.
Q: Should I provide existing Google Ads Customer ID or LSA profile details if my client has them?
A: Yes, if applicable, please provide these details.
Profile Attributes
Q: What are profile attributes, and why are they recommended?
A: Profile attributes are additional details that can enhance your client's LSA profile and provide social proof to potential customers. Examples include "Years in business," "BBB accreditation," "Guarantees on repairs," "Emergency services offered," and "Veteran-led."
Fulfillment Team & Client Interaction
Q: What happens after the fulfillment team reviews the onboarding form?
A: The uLSA fulfillment team reviews the submitted information. They may reach out for further clarification if needed.
Q: Is there an onboarding call with the client?
A: Yes, an onboarding call with the client (and optionally you, the member) is often scheduled to finalize details, discuss preferences, and ensure the LSA setup is accurate and aligned with the client's goals.
Q: Should I participate in the onboarding call?
A: Yes, Member participation in this call is highly recommended for alignment and to ensure everyone is on the same page.
Q: How does the client pay Google for LSA leads?
A: The client will be shown how to enter their billing information (credit card) directly into their Google LSA account. Google will bill them directly for the leads generated.
Q: Does my client get access to their Google LSA dashboard?
A: Yes, every client gets access to their Google LSA dashboard. Here they can view performance, manage certain settings (though the uLSA team handles primary management), and see their leads.
Q: How can I or my client communicate with the uLSA team during the onboarding process?
A: Throughout the process, both members and vendors (clients) can interact with the uLSA team via the inbox section in the MBRELLA dashboard for any questions or clarifications.
