Countries Where uLSA Service is Available
The uLSA managed service is currently available for businesses located in the following countries:
United States (US)
Canada (CA)
United Kingdom (UK)
Australia (AU)
Important Distinction: Google's Local Services Ads (LSA) platform as a whole is available in a wider list of countries, including Austria, Belgium, France, Germany, Ireland, Italy, Spain, and Switzerland, in addition to those listed above. However, the specific managed uLSA program detailed in this knowledge base is, at this time, limited to the US, Canada, UK, and Australia. The lead dispute/rating features for potential ad spend recovery are also primarily robust in the US and Canada.
Languages Supported by uLSA Service
The uLSA managed service itself, including support and communication from the Umbrella team, is primarily offered in English. This aligns with the countries where the specific uLSA managed service is currently available.
While Google's Local Services Ads platform supports multiple languages in the broader range of countries where LSAs are active, the uLSA managed service operations are focused on English-speaking markets.
FAQs
Q: Can one LSA cover multiple cities or areas?
A: Yes, a single LSA profile can be configured to cover multiple cities, zip codes, or a defined service radius. However, depending on the business type, budget, and service differentiation (e.g., HVAC vs. plumbing for the same company), it might be beneficial to have separate LSA profiles, each requiring its own setup and verification.
