In this article, you will learn the complete step-by-step process for submitting a uBLAST email campaign for yourself or for a client. We will cover how to access the tools, build a list, create the campaign, handle payments, and track results.
To get started, navigate to the Marketing tab in your dashboard, and then go to the Tools section. Here you will find the three dashboards for the uBLAST system: The Account System, The Ordering System, and the Analytics System.
This is the foundational step where you define exactly who will receive your email campaign.
Access the Account System: This is where you will build your email list.
Define Your Targeting: Use over 750 targeting elements to create a precise audience. Filter by:
Geography (e.g., State, City, Zip Code)
Demographics (e.g., Age, Gender, Household Income)
Interests and Behaviors (e.g., an interest in trucks, hobbies, etc.)
Build and Save the List: Once you have set your filters, the system will generate a count of the potential audience size. Save this targeted list. In the uBLAST system, a saved list is referred to as an "account."
After saving your "account," you move to the Ordering System to set up the technical details of the email blast.
Select Your "Account": Choose the saved list you created in Step 1.
Configure Campaign Details: Set the parameters for the email send, including:
Scheduled Send Date and Time
"From" Line and Subject Line
Upload Creative: Upload your email creative as an HTML file.
Review and Test: Send test emails to your team to ensure all links work and the creative appears correctly.
The uBLAST payment process is designed to be risk-free for you. The correct workflow is to first collect the retail payment from your client, and then use those funds to pay the wholesale cost for the campaign.
Part A: Bill Your End Client (The First Step)
Before paying for the campaign within the system, you must first bill your client the full retail price. This ensures you have secured payment before you spend any money and protects you from potential client payment issues.
This can be done through the Umbrella platform's billing tools or using your own payment solution (e.g., Stripe, PayPal).
Part B: Pay the Wholesale Cost (The Second Step)
After you have received payment from your client, you will then complete the process by paying the wholesale cost.
This payment is made directly inside the uBLAST Ordering System to officially launch the campaign.
Example: You sell a campaign to a client for $1,000. You collect that payment from them. You then log in to the uBLAST Ordering System and pay the $500 wholesale cost. The remaining $500 is your profit.
Once the campaign is sent, use the Analytics System to monitor performance and report back to your client.
Monitor in Real-Time: Track key metrics like open rates and click-through rates as they happen.
Analyze Performance: View detailed stats, including the types of devices and browsers used, and a visual heatmap of where users clicked within the email.
Provide Reports to Your Client:
Recommended: Send an "intermediary report" after 5 days to show initial results.
Send a "final report" after 10 days with the completed campaign statistics.
You can either download a PDF of the report to send to your client or provide them with direct access to the analytics dashboard.
